21 fonts every graphic designer should own (2024)

By Nick Carson

published

Give your graphic design work a boost with these brilliant fonts.

Display fonts

  • Display fonts
  • Serif fonts
  • Sans serif fonts
  • Slab serif fonts

Massimo Vignelli, renowned Italian designer who created the classic American Airlines logo, once said that designers use far too many fonts. There are a few classics that Vignelli has put his stamp of approval on, like Garamond, Bodoni, Helvetica, Univers, Futura, Caslon and Baskerville – between them spanning three centuries of type design history. And most designers would agree that all of the above are timeless, albeit well-worn classics.

But what about those times when you need something a bit different? Sometimes the ubiquitous serifs of Times New Roman just don't quite match your vision. We've put together a selection of top fonts that, although often overlooked, should be in your toolkit. For a more exhaustive list, check out our pick of free fonts, for every font you'll ever need while on a budget.

Our list is split into display fonts, serif fonts, sans serif fonts and slab serif fonts to help you find the font you need. We'll start with display fonts...

Display fonts

01. Montecatini

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This elegant, Art Noveau-style font harks back to Italy at the turn of the 20th century. With stunning curly-but-clear flourishes, this font comes in a wide variety of ligatures, weight and widths making it as versatile as it is unique. Designer Louise Fili first released it in 2017 and it has now been developed into 24 enchanting styles.

02. F37 Bella

21 fonts every graphic designer should own (2)

Based on letterforms of American typographers John Pistilli and Herb Lubalin, and Swiss typographer Jan Tschichold, F37 Bella is an award-winning display font by Rick Banks. Designed in the classical French Didot style but with a contemporary geometrical twist, Bella contains alternatives and covers an extensive range of Latin-based languages, including Western and Eastern European.

03. Eames Stencil

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Eames Stencil is great for when you're looking for a great stencil font that's beautifully designed and not in the least bit cheap-looking or gimmicky. This House Industries favourite is part of the broader Eames family, developed in homage to the late great Charles and Ray Eames. The curves in the stencil font were inspired by the curvature of bent plywood.

04. Otto

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Otto is a stunning font from talented design duo Non-Format. Featuring a combination of delicate lines with flashes of block colour, it's a unique display font with two personalities that works well in large formats.

05. Poster Bodoni

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Okay, so Vignelli already ticked Bodoni off the list – and a beautifully classy Didone-style serif it is too, thanks to the craft skills of Giambattista Bodoni in the late 18th century. But this display version from the 1920s is something extra special for setting large, high-impact type where the extreme contrast between the stem thickness really comes into its own. A top font that's perfect for setting large, high-impact type where the extreme contrast between the stem thickness really comes into its own.

06. Cumulus & Foam

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Designed by Stefan Kjartansson for YouWorkForThem, this utterly unique, quite surreal display font combines simple, ultra-thin lines with bulbous, cloud-like forms to give Cumulus & Foam its tagline, "the most beautifully grotesque font of our time." Although Kjartansson proudly asserts that it doesn't work as a typeface, this top font's "ugly beauty" and "disciplined chaos" can certainly add character to a project.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

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21 fonts every graphic designer should own (2024)

FAQs

How many fonts should you use in graphic design? ›

✅ DO: Limit yourself to only 2 or 3 fonts. ✅ DO: Use fonts that are easy to read, especially when the font size is small. ✅ DO: Choose complementary fonts that don't clash. ✅ DO: Periodically perform A/B testing to determine how certain fonts affect user behavior on your website.

What font do graphic designers use? ›

This fact made Helvetica a really popular font for any kind of graphic design project and you can see it on tons of logo designs, some of them are BMW, Panasonic, Jeep, Lufthansa, General Motors, Microsoft, American Airlines, Toyota and the list goes.

How many fonts should your brand have? ›

A great rule of thumb is to use three different fonts or font weights. This lets you have one font or weight for headers, one for body text, and one for the occasional accent text. There are many fonts available to us nowadays, including many free fonts on sites like Google Fonts or Font Squirrel.

What is the 3 font rule? ›

In general, you should only use a maximum of three fonts per design: the title, the subhead, and the body of the text. You get an exception if your design text is long.

What is rule #1 in typography? ›

The first rule of typography is to minimize the number of typefaces and fonts being used throughout your site. Getting carried away with various fonts and sizes is easy to do, especially when trying to distinguish pieces of information for your reader.

What font looks most professional? ›

Recommended serif fonts include Cambria, Georgia, and Times New Roman. Sans serif fonts don't have small strokes attached to their letters, giving them a cleaner and more modern style. Some recommended sans serif fonts include Arial, Calibri, and Verdana.

What is the No. 1 style font? ›

1. Helvetica. Helvetica is a widely used sans-serif typeface initially designed in 1957 by Swiss designer Max Miedinger. It is known for its clean, modern, and minimal design and has become one of the world's most popular and widely used typefaces.

What is an ideal number of fonts to use? ›

How many fonts should a website use? A website should keep the number of fonts to a minimum—no more than three in total.

What font suits my brand? ›

Sans-Serif Fonts

These fonts fit seamlessly into “everyday designs” across a range of industries, from sports brands to tech companies. Futura, Univers and Helvetica are popular sans-serif typefaces. If you are looking for open-source alternatives, consider Roboto, Open Sans, Source Sans Pro or Inter.

Does too many fonts slow down your computer? ›

Having too many fonts will mildly slow down certain things (text editors, or font selection panels with previews, would be most impacted), while other things would feel almost nothing (stuff that hardcodes which font is to be used; the mild slowdown comes from the actual file access being slower due to the directory ...

What font is unprofessional? ›

Comic sans

It's the brunt of a lot of jokes for good reason. It tries to be casual, but just comes off as sloppy, not to mention horrendously dated.

Is 3 fonts too much? ›

Realistically, there's no reason to use more than three fonts, in any piece of design (not just the web) that's it, no more, sorry. One for your headings and one for body copy. When you add in bold and italics we're already looking at 4 variants of each, so that's more than enough to play with.

How many different fonts should you use in a project? ›

One of the most important tips to remember when creating a cohesive design is to select no more than two or three fonts for your project. Using too many different fonts for different sections of the design will distract and confuse the reader.

How many fonts should I have installed? ›

Use programs like Adobe Type Manager or Bitstream Font Navigator to browse fonts and create font groups. Expect to run into installation problems with 800-1000 or more installed fonts. Aim for 500 or fewer fonts.

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