[Infographics] Generation Z: Your Customer of Tomorrow (2024)

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The Undeniable Truth

Instead of going in-depth to what you can already see, let’s take look at some facts: by 2020, people born between 1995 and 2005, who fall under the Generation Z label , will account for around 40% of all consumers. So, three years from now, we’ll have to focus on the generation that’s fused with their smartphones, distrusts big corporations and doesn’t feel attracted to our traditional way of advertising.

Instead they prefer a personal, imperfect and human approach that meets their custom needs. Of course, it’s always important to adapt to your changing market. But just how important is Gen Z?

If you know that their average allowance is $16.90 a week, we can estimate that their total purchasing power will be upwards of $44 billion a year. If you factor in their persuasion power, their influence over family expenditures is worth $600 billion a year.

“Gen Z can truly be seen as an economic force to be reckoned with.”

Using the Poster

Feel free to use the provided infographic on Gen Z in whatever way makes sense for your needs. However, we do want to share a few starting questions with you, based on how we use this information to begin our projects:

Take a look at all of the information provided. How do these characteristics and expectations from your COT relate to your business? Which of them are left unanswered in the strategy of your company? How can you tackle this in the future?

As you can see below, our favourite tool of choice in these exercises are Post-its, sorted by colour and arranged around the poster by subject. An easy, hands-on idea generation tool.